Goodman Fielder Fiji (GF) has partnered with Lifeline Fiji to support critical mental health and crisis intervention services in the country.
This collaboration comes as new statistics from the Fiji Police Force indicate an increase in suicide and attempted suicide cases.
In the first two months of this year, the number of suicide cases rose to 14 from 11 during the same period last year. Attempted suicides increased from 13 to 15. The Western Division reported the highest number of incidents, with men being disproportionately affected, making up 83% of the cases.
Today’s partnership provides essential funding to Lifeline Fiji, an organisation that offers free and confidential mental health support and crisis intervention services to those in need.
“We are proud to be joining forces with Lifeline Fiji,” said Tim Carter, General Manager of Goodman Fielder Fiji. “As a leading employer in Fiji, we understand the importance of creating a safe and supportive environment for our employees. Mental health is a vital part of that, and by partnering with Lifeline Fiji, we are reinforcing our commitment to ensuring the mental and emotional well-being of our workforce and the community at large.”
Lifeline Fiji has been providing mental health support for over four decades, offering helplines, counseling, and community outreach programs. However, the rising demand for these services has stretched their resources thin. Goodman Fielder’s support will help cover operational costs, allowing Lifeline Fiji to focus on expanding its services and increasing accessibility.
“Goodman Fielder’s partnership with us is an exciting step forward in strengthening mental health services across Fiji,” said Jeremaia Qalobula, CEO of Lifeline Fiji. “This collaboration will help ensure that we can continue providing vital support to individuals in crisis, and together, we can make a real difference in the lives of many.”
Statistics from the Fiji Police show that suicide rates were highest among those aged 32-38, followed by the 18-24 and 60+ age groups. Fijians of Indian descent reported the highest number of cases, with nine suicides and 10 attempted suicides, totaling 19 cases. The iTaukei community recorded five suicides and four attempted suicides, amounting to nine cases, while Fijians of other descent had one case of attempted suicide.
Overall, family arguments, financial problems, and health issues were identified as triggers for attempted suicides. No reasons were provided for the 14 completed suicides.
