Fiji’s tourism sector earned $2.54 billion in 2024, according to the latest figures from the Fiji Bureau of Statistics (FBoS).
This represents an increase of 1.9%, or $48.1 million, compared to the previous year.
Australia remained the largest contributor to Fiji’s tourism earnings, accounting for just over half of the total ($1.27 billion). This was followed by New Zealand with $548 million and the United States with $274 million. Visitors from Pacific Island countries accounted for only 4.6% of total tourism earnings, bringing in $116.6 million. This is largely due to shorter stays and lower daily spending compared to visitors from countries such as Australia or the US.
Despite stable visitor numbers, earnings increased slightly, suggesting either higher daily spending or longer stays.
In 2024, Fiji recorded 1.06 million international departures. Of these, 673,428 were for holidays—a slight drop from 689,756 in 2023. The number of travellers visiting friends and relatives remained the same, at around 60,677. Other categories, such as business or education, saw little change.
The FBoS also highlighted that it had revised its tourism earnings methodology to improve the accuracy of reporting. The new approach uses actual visitor data on length of stay and spending, rather than relying on historical averages as was previously the case. According to the bureau, this provides more precise and up-to-date measurements, which are crucial for various stakeholders.
